According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, 78 percent of female consumers stated that they were willing to pay more for products that are sustainably produced or environmentally friendly. On the other hand, 29 percent of male respondents were not willing to pay more for sustainably produced products.
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender." Chart. January 31, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender Statista, https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/ (last visited January 05, 2025)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
