According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, the majority of consumers stated that they were willing to pay more for products which are sustainably produced or environmentally friendly. On the other hand, 26 percent of respondents were not willing to pay more for sustainably produced products.
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 Statista, https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/ (last visited December 21, 2024)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
