Consumer readiness to pay for sustainable products in India 2023

Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

29,898 respondents

Age group

16 years and older

Special properties

among 11,771 female and 18,127 male respondents.

Method of interview

Online survey

Supplementary notes

Survey question: "Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"

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