According to a survey conducted among consumers in the United States in April 2022, 23 percent of Gen Z and 19 percent of Millennial respondents said they very often looked for information about a brand's sustainability practices when making purchase decisions. Conversely, 23 percent of Gen X respondents said they never or almost never looked for information regarding a brand's sustainability practices when deciding to purchase a product.
How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age
Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S.
The source does not specify the type of the survey.
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Stifel. (May 20, 2022). How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/
Stifel. "How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age ." Chart. May 20, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/
Stifel. (2022). How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/
Stifel. "How Often Purchasers Look for Information about Brands' Sustainability Practices When Deciding to Buy a Product in The United States in 2022, by Age ." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/
Stifel, How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age Statista, https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/ (last visited October 02, 2024)
How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by age [Graph], Stifel, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1320610/brand-sustainability-check-frequency-us/