During a 2022 survey carried out in the United Kingdom, nearly 80 percent of responding fashion and lifestyle shoppers stated that relatability is to some extent an important charatcteristic looked for influencers they follow. More than one in five respondents considered being relatable as very important for influencers.
Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022
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Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re relatable - their life looks mine and they understand my needs and challenges " The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of Importance of Relatable Influencers by Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/
Cure Media, Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/ (last visited August 24, 2024)
Level of importance of relatable influencers by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320608/relatable-influencers-fashion-lifestyle-buyers-uk/
