According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, a majority of consumers of all age groups stated that they had adopted sustainable shopping practices. In comparison, 23 percent of respondents aged 55 years and above had not adopted any sustainable practices during the same period.
Adoption of sustainable practices when shopping in India as of December 2023, by age
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Survey question: "How important is it to you that the products you purchase are sustainably made/packaged or environmentally friendly?"
The survey was conducted among
12,373 respondents aged 16 to 24 years old,
10,209 respondents aged 25 to 34 years old,
4,733 respondents aged 35 to 44 years old,
1,666 respondents aged 45 to 54 years old,
917 respondents aged 55 years and above.
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Rakuten Insight. (January 31, 2024). Adoption of sustainable practices when shopping in India as of December 2023, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/
Rakuten Insight. "Adoption of sustainable practices when shopping in India as of December 2023, by age." Chart. January 31, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/
Rakuten Insight. (2024). Adoption of sustainable practices when shopping in India as of December 2023, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/
Rakuten Insight. "Adoption of Sustainable Practices When Shopping in India as of December 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/
Rakuten Insight, Adoption of sustainable practices when shopping in India as of December 2023, by age Statista, https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/ (last visited August 25, 2024)
Adoption of sustainable practices when shopping in India as of December 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320585/india-sustainable-practices-adoption-in-shopping-by-age/