Adoption of sustainable practices when shopping in India 2023, by age

Published by A. Minhas, Feb 9, 2024
According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, a majority of consumers of all age groups stated that they had adopted sustainable shopping practices. In comparison, 23 percent of respondents aged 55 years and above had not adopted any sustainable practices during the same period.

Adoption of sustainable practices when shopping in India as of December 2023, by age

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

29,898 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How important is it to you that the products you purchase are sustainably made/packaged or environmentally friendly?"

The survey was conducted among
12,373 respondents aged 16 to 24 years old,
10,209 respondents aged 25 to 34 years old,
4,733 respondents aged 35 to 44 years old,
1,666 respondents aged 45 to 54 years old,
917 respondents aged 55 years and above.

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