Adoption of sustainable practices when shopping in India 2023

Published by A. Minhas, Feb 9, 2024
According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, 56 percent of consumers stated that they had adopted sustainable practices while shopping. In comparison, 27 percent of respondents had not adopted any sustainable practices during the same time period.

Adoption of sustainable practices when shopping in India as of December 2023

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

29,898 respondents

Age group

16 years and older

Special properties

among 11,771 female and 18,127 male respondents.

Method of interview

Online survey

Supplementary notes

Survey question: "Have you adopted any sustainable practices when purchasing items in the last 12 months?"

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