During a 2022 survey carried out in the United Kingdom, nearly one out of three respondents stated that they made a purchase based on recommendations on social media in the month prior to the survey. Almost as much - around 30 percent - stated that they did so in the previous six month and another 20 percent in the previous year.
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "When was the last time you bought a product or service after seeing it recommended on social media? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (May 12, 2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. (2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social Media Marketing Effectiveness among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media, Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/ (last visited August 24, 2024)
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/