During a 2022 survey carried out in the United Kingdom, nearly one out of three respondents stated that they made a purchase based on recommendations on social media in the month prior to the survey. Almost as much - around 30 percent - stated that they did so in the previous six month and another 20 percent in the previous year.
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "When was the last time you bought a product or service after seeing it recommended on social media? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. (2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social Media Marketing Effectiveness among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media, Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/ (last visited December 21, 2024)
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
