Importance of sustainable products purchased India 2023

Published by A. Minhas, Feb 9, 2024
According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, 60 percent of consumers stated that it was very important that the products they purchased were sustainably made or environmentally friendly. Whereas, seven percent of respondents considered sustainable consumption as not really important.

Importance of sustainable products purchased in India as of December 2023

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

29,898 respondents

Age group

16 years and older

Special properties

among 11,771 female and 18,127 male respondents.

Method of interview

Online survey

Supplementary notes

Survey question: "How important is it to you that the products you purchase are sustainably made/packaged or environmentally friendly?"

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