According to a survey conducted among consumers in five European countries and measuring the sustainability perception of brands, 49 percent of respondents in Sweden and 38 percent in the Netherlands said they approved of sustainability communication by brands. The Netherlands also had the highest share of consumers disapproving of sustainability communication, with 33 percent, followed by Norway with 27 percent.
Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022
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Ranking The Brands. (March 31, 2022). Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/
Ranking The Brands. "Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022." Chart. March 31, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/
Ranking The Brands. (2022). Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/
Ranking The Brands. "Share of Consumers Approving or Disapproving Sustainability Communication by Brands in Selected Countries in Europe as of February 2022." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/
Ranking The Brands, Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022 Statista, https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/ (last visited December 04, 2024)
Share of consumers approving or disapproving sustainability communication by brands in selected countries in Europe as of February 2022 [Graph], Ranking The Brands, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1320418/consumer-attitudes-brand-sustainability-communication-europe/
