During a 2022 survey carried out in the United Kingdom, more than one out of three responding fashion and lifestyle buyers stated they turned to Instagram for inspiration when buying fashion and lifestyle products while less than 20 percent of respondents said they turned to Facebook. With around 13 percent, both TikTok and YouTube follow as the third and fourth most frequented social media platforms serving as inspiration for fashion and lifestyle consumers. The source defines fashion and lifestyle products as apparel, accessories, health and beauty, and home and interiors.
Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022
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Original question: "Which social media are you most likely to go to for inspiration on fashion and lifestyle products? Select up to three" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/
Cure Media. "Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/
Cure Media. "Social Media Platforms Used as Sources of Inspiration by Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/
Cure Media, Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/ (last visited August 24, 2024)
Social media platforms used as sources of inspiration by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320395/social-media-sources-inspiration-fashion-lifestyle-buyers-uk/