Sustainable practices in the past year in Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Feb 13, 2024
According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, approximately 84 percent of respondents stated that they reduced their use of single-use plastic in the past year. The same survey also revealed that making environmental friendly products more affordable would encourage more people to adopt more sustainable consumption practices.

Sustainable practices adopted in the past year among consumers in Indonesia as of December 2023

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Release date

January 2024

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

7,422 respondents

Age group

16 years and older

Special properties

based on respondents who adopted sustainable practices when shopping; among 4,277 female and 3,296 male respondents

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "If yes, which of the following have you done in the last 12 months? (choose all that apply)"

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Overview

7

Purchase channels

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Payment methods

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Online shopping

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Sustainable consumption

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Topics

Consumer shopping behavior in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaFood retail industry in Indonesia
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