During a 2022 survey carried out in the United Kingdom, nearly 24 percent of responding business-to-consumer (B2C) marketers named increased brand awareness as one of objectives of influencers marketing. Increased following and social media followed, mentioned by 21.5 and 19 percent of respondents, respectively.
Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "Which of the following objectives would you associate with influencer marketing? Select up to three" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/
Cure Media. "Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/
Cure Media. (2022). Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/
Cure Media. "Objectives of Influencer Marketing According to Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/
Cure Media, Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/ (last visited December 21, 2024)
Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320348/influencer-marketing-objective-uk/
