During a 2022 survey carried out in the United Kingdom, nearly 87 percent of responding business-to-consumer (B2C) marketers stated they believed their team (completely or somewhat) understood Generation Z audiences; eight percent said their team did not understand Gen Z, whereas six percent said they did not differentiate between generation in their marketing activities.
Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "To what extent do you believe your team understands the needs and priorities of Gen Z? Select one" The source does not provide information about survey methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (May 12, 2022). Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. "Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. (2022). Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. "Self-assessed Level of Understanding of Generation Z among Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media, Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/ (last visited August 24, 2024)
Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320344/marketer-understanding-gen-z-uk/
