During a 2022 survey carried out in the United Kingdom, nearly 50 percent of responding business-to-consumer (B2C) marketers said they thought the brand should have full creative control of influencer marketing posts; another 45 percent believed they brand should have some control.
Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "When thinking about influencer marketing specifically, how much input should a brand have in posts? Select one" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/
Cure Media. "Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/
Cure Media. (2022). Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/
Cure Media. "Level of Creative Control Exercised by Brands in Influencer Marketing According to Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/
Cure Media, Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/ (last visited December 23, 2024)
Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320258/influencer-marketing-control-uk/
