During an early 2022 survey carried out in the United Kingdom, more than 84 percent of responding business-to-consumer (B2C) marketers stated they expected a (slight or a significant) increase in their influencer marketing spending, whereas only two percent expected a (slight) decrease.
Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022
Original question: "Will your organisation increase spend on influencer marketing in the year to come? Select one" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/
Cure Media. "Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022." Chart. May 12, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/
Cure Media. (2022). Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/
Cure Media. "Expected Change in Influencer Marketing Spending by Business-to-consumer (B2c) Marketers in The United Kingdom in 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/
Cure Media, Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 Statista, https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/ (last visited October 31, 2024)
Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320252/influencer-marketing-spending-uk/
