During a 2022 survey carried out in the United Kingdom, more than 37 percent of responding business-to-consumer (B2C) marketers said that they had worked with macro-influencers (with 100,00 to 1,000,000 followers) and another 32 percent said they had worked with micro-influencers (10,000 to 99,000 followers).
Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers
The source defines influencer types as follows:
Nano = one thousand to nine thousand followers,
Micro = ten thousand to 99 thousand followers,
Macro = 100 thousand to one million followers,
Mega = one million and more followers.
Original question: "What type of influencers have you worked with so far? Select all that apply" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1320156/influencers-followers-uk/
Cure Media. "Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1320156/influencers-followers-uk/
Cure Media. (2022). Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1320156/influencers-followers-uk/
Cure Media. "Use of Influencers by Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022, by Number of Followers." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320156/influencers-followers-uk/
Cure Media, Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers Statista, https://www.statista.com/statistics/1320156/influencers-followers-uk/ (last visited December 23, 2024)
Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320156/influencers-followers-uk/
