During a 2022 survey carried out in the United Kingdom, more than 17 percent of responding business-to-consumer (B2C) marketers said they used sponsored content as a part of their influencer marketing strategy. Around 15 percent said they used competitions and/or giveaway in this context.
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "What forms of influencer marketing have you used? Select all that apply" The source does not provide information about survey methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (May 12, 2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. (2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of Influencer Marketing Used by Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media, Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/ (last visited December 30, 2024)
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
