During a 2022 survey carried out in the United Kingdom, more than 17 percent of responding business-to-consumer (B2C) marketers said they used sponsored content as a part of their influencer marketing strategy. Around 15 percent said they used competitions and/or giveaway in this context.
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "What forms of influencer marketing have you used? Select all that apply" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. (2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of Influencer Marketing Used by Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
Cure Media, Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/ (last visited November 21, 2024)
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320138/types-influencer-marketing-uk/
