In 2021, the fastest growing e-commerce category in the United Kingdom was rotisserie, with an year-on-year sales growth rate of 282 percent. Diagnostics ranked second, which a growth of 254 percent. Sushi purchases online came in third, showing the popularity increase in online food shopping among British consumers that year.
Fastest growing FMCG e-commerce categories in the United Kingdom in 2021
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Year-on-year sales change
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NielsenIQ. (October 29, 2021). Fastest growing FMCG e-commerce categories in the United Kingdom in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/
NielsenIQ. "Fastest growing FMCG e-commerce categories in the United Kingdom in 2021." Chart. October 29, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/
NielsenIQ. (2021). Fastest growing FMCG e-commerce categories in the United Kingdom in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/
NielsenIQ. "Fastest Growing Fmcg E-commerce Categories in The United Kingdom in 2021." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/
NielsenIQ, Fastest growing FMCG e-commerce categories in the United Kingdom in 2021 Statista, https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/ (last visited August 25, 2024)
Fastest growing FMCG e-commerce categories in the United Kingdom in 2021 [Graph], NielsenIQ, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1319851/ecommerce-product-categories-sales-growth-uk/