During a 2021 survey, 22 percent of responding marketers from the United States stated they used contextual segments to target audiences on paid media channels. Platform-derived search was the most often mentioned approach, named by 58 percent of respondents.
Approaches marketers used to target audiences on paid media channels in the United States as of September 2021
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Winterberry Group. (October 15, 2021). Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. "Approaches marketers used to target audiences on paid media channels in the United States as of September 2021." Chart. October 15, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. (2021). Approaches marketers used to target audiences on paid media channels in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. "Approaches Marketers Used to Target Audiences on Paid Media Channels in The United States as of September 2021." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group, Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 Statista, https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/ (last visited October 02, 2024)
Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1319850/advertising-targeting-approaches-marketers-usa/