Trust in news outlets reached 57 percent in Kenya, according to a survey conducted in 2022. TV channels and newspapers from large media companies generally presented a higher level of trust. Roughly 85 percent of respondents trusted KTN News and the Daily Nation. Over 80 percent had trust in NTV, The Standard, Citizen TV, and The Business Daily.
According to the source, the respondents' sample constitutes of people with higher formal education and likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while anwering the online survey, but the majority opted for English.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Trust in news outlets in Kenya in 2022, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. "Trust in news outlets in Kenya in 2022, by brand." Chart. June 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. (2022). Trust in news outlets in Kenya in 2022, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. "Trust in News Outlets in Kenya in 2022, by Brand." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism, Trust in news outlets in Kenya in 2022, by brand Statista, https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/ (last visited December 22, 2024)
Trust in news outlets in Kenya in 2022, by brand [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
