According to a survey conducted in Kenya, trust in news outlets reached 57 percent in 2022. The share of respondents trusting news sources slightly decreased from 61 percent in 2021 but was higher than that registered in 2020 (50 percent). TV channels and newspapers from big media companies generally presented a more elevated level of trust.
According to the source, the respondents' sample constitutes people with higher formal education and the likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while answering the online survey, but the majority opted for English.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Trust in the news in Kenya from 2020 to 2022 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/
Reuters Institute for the Study of Journalism. "Trust in the news in Kenya from 2020 to 2022." Chart. June 15, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/
Reuters Institute for the Study of Journalism. (2022). Trust in the news in Kenya from 2020 to 2022. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/
Reuters Institute for the Study of Journalism. "Trust in The News in Kenya from 2020 to 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/
Reuters Institute for the Study of Journalism, Trust in the news in Kenya from 2020 to 2022 Statista, https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/ (last visited November 05, 2024)
Trust in the news in Kenya from 2020 to 2022 [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319812/trust-in-the-news-in-kenya/
