Most used platforms for live shopping sessions in France 2023

Published by
Stephanie Chevalier,
Mar 20, 2024
According to a 2023 survey, social media platforms were the most used channels for live commerce in France, already embraced by six out of ten shoppers. Video streaming platforms ranked second, with more than half of respondents indicating their usage for this purpose. Livestreams directly on a seller's site trailed next, with 23 percent of respondents, followed by e-commerce platforms and seller's apps, respectively.

Most used platforms for live commerce sessions in France in 2023

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Release date

May 2023

Region

France

Survey time period

April 2023

Number of respondents

329*

Age group

18-65 years

Special properties

respondents who had already participated in live commerce

Supplementary notes

* The source surveyed over 1,000 online consumers who regularly use social media platforms.

To the question: "Which platform(s) have you used for live commerce? Select all that apply."

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