Citizen Digital had the highest weekly reach among online news sources in Kenya, according to a survey conducted at the beginning of 2022. Nearly 60 percent of the surveyed population accessed news through Citizen Digital, available both as a website and an app. Opera News followed, mentioned by 53 percent of the respondents, while 48 percent declared consuming news from the Nation online.
Leading online news brands in Kenya as of 2022, by weekly reach
According to the source, the respondents' sample constitutes people with higher formal education and the likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while answering the online survey, but the majority opted for English.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Leading online news brands in Kenya as of 2022, by weekly reach [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1319803/online-news-brands-kenya/
Reuters Institute for the Study of Journalism. "Leading online news brands in Kenya as of 2022, by weekly reach." Chart. June 15, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1319803/online-news-brands-kenya/
Reuters Institute for the Study of Journalism. (2022). Leading online news brands in Kenya as of 2022, by weekly reach. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1319803/online-news-brands-kenya/
Reuters Institute for the Study of Journalism. "Leading Online News Brands in Kenya as of 2022, by Weekly Reach." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319803/online-news-brands-kenya/
Reuters Institute for the Study of Journalism, Leading online news brands in Kenya as of 2022, by weekly reach Statista, https://www.statista.com/statistics/1319803/online-news-brands-kenya/ (last visited November 21, 2024)
Leading online news brands in Kenya as of 2022, by weekly reach [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319803/online-news-brands-kenya/