Walmart ad revenue worldwide 2021-2023

Published by Statista Research Department, Mar 26, 2024
In the fiscal year 2023, Walmart's global advertising business generated 3.4 billion U.S. dollars in revenue. A year earlier, the figure stood at 2.7 billion, which signifies an annual growth rate of roughly 28 percent.

Walmart Connect

Walmart’s U.S. advertising business is called Walmart Connect. It oversees both advertising in Walmart’s digital channels, such as its e-commerce website and its app, and in-store media, such as screens, audio, QR codes on shopping carts, as well as demo stations. The business has enjoyed double-digital growth rates in the most recent quarters.

Expanding to connected TV (CTV)

In February 2024, Walmart announced the acquisition of a CTV producer Vizio. By bringing together Walmart Connect and Vizio’s advertising solution, Walmart is hoping to expand its U.S. retail media business, reach customers in new ways, and attract new customers. In 2023, there were nearly 200 million CTV users in the United States and the CTV ad market was valued at 25 million U.S. dollars.

Walmart advertising revenue worldwide in fiscal years 2021 to 2023 (in billion U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

February 2021 to January 2024

Supplementary notes

Figure for fiscal year 2021 was retrieved from an earlier publication.
Walmart's fiscal year runs from February 1 to January 31 of the following year.

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