Citizen TV had the highest weekly reach among offline news sources in Kenya, according to a survey conducted at the beginning of 2022. Over 70 percent of the surveyed population consumed news through the television channel. Moreover, around 55 percent of the respondents watched KTN News, including KTN Home. A similar share (54 percent) mentioned accessing news through the Daily Nation newspaper.
Leading offline news brands in Kenya as of 2022, by weekly reach
According to the source, the respondents' sample constitutes people with higher formal education and the likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while answering the online survey, but the majority opted for English.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Leading offline news brands in Kenya as of 2022, by weekly reach [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/
Reuters Institute for the Study of Journalism. "Leading offline news brands in Kenya as of 2022, by weekly reach." Chart. June 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/
Reuters Institute for the Study of Journalism. (2022). Leading offline news brands in Kenya as of 2022, by weekly reach. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/
Reuters Institute for the Study of Journalism. "Leading Offline News Brands in Kenya as of 2022, by Weekly Reach." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/
Reuters Institute for the Study of Journalism, Leading offline news brands in Kenya as of 2022, by weekly reach Statista, https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/ (last visited December 22, 2024)
Leading offline news brands in Kenya as of 2022, by weekly reach [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319791/leading-offline-news-brands-kenya/
