During a 2022 survey carried out in the United Kingdom, ore than 68 percent of responding business-to-consumer marketers (B2C) marketers stated they were currently using influencer marketing. The remaining 32 percent were not, but over 21 percent said they had plans to do so in the future.
Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "Has your organisation used influencer marketing at any time? Select one" The source does not provide information about survey methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (May 12, 2022). Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/
Cure Media. "Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/
Cure Media. (2022). Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/
Cure Media. "Use of Influencer Marketing among Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/
Cure Media, Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/ (last visited December 30, 2024)
Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1319781/influencer-marketing-use-uk/
