According to a survey carried out in the fourth quarter of 2021, the so-called webrooming, researching products online before purchasing them offline, is most popular amongst Norweigan millennials shopping for clothing and shoes. 41 percent of millennials always research online before shopping in physical stores. Similarly, 39 percent of Norwegians part of Gen Z always use the internet before purchasing apparel and footwear offline.
Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group
share of respondents researching online before shopping in-store
Supplementary notes
*The quarterly consumer survey included the United States, Germany, the Netherlands, France, Norway, Australia, Austria, Finland, Belgium, Sweden, and the United Kingdom. Each country had a minimum of 1,000 respondents.
This study included national representative samples that included both Klarna users and non-Klarna users.
**Missing percentage points to 100 due to rounding.
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Klarna. (March 31, 2022). Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/
Klarna. "Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group." Chart. March 31, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/
Klarna. (2022). Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/
Klarna. "Share of Consumers Who Research Online before Shopping Clothing and Shoes in Store in Norway in 2021, by Age Group." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/
Klarna, Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group Statista, https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/ (last visited December 22, 2024)
Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group [Graph], Klarna, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1319686/consumers-online-research-before-shopping-in-store-norway/
