Most used brand identity in global phishing attacks on online shoppers 2023

Published by Ani Petrosyan, Sep 13, 2024

In 2023, Amazon was the most commonly impersonated online shopping brand in financial phishing attacks targeting global online shoppers. Phishing attacks impersonating Amazon made up approximately 34 percent of all online financial phishing attacks in the examined year. Apple was the second-most abused brand name, with scammers impersonating the popular tech company in approximately 18.66 percent of the global phishing attacks targeting online users.

Online shopping brands most commonly impersonated in phishing attacks worldwide in 2023

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Release date

May 2024

Region

Worldwide

Survey time period

2023

Special properties

attacks detected by Kaspersky Labs, wider industry metrics may vary

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