In the fourth quarter of 2021, 40 percent of Swedish survey respondents part of Gen Z reported researching online before purchasing clothing and shoes in physical stores. The trend can also be seen in respondents belonging to Generation X. Approximately 37 percent of them made a buying decision based on relevant product information found online.
Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group
Characteristic
Always
Sometimes
Never
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* The quarterly consumer survey included the United States, Germany, the Netherlands, France, Norway, Australia, Austria, Finland, Belgium, Sweden, and the United Kingdom. Each country had a minimum of 1,000 respondents.
This study included national representative samples that included both Klarna users and non-Klarna users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (March 31, 2022). Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/
Klarna. "Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group." Chart. March 31, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/
Klarna. (2022). Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/
Klarna. "Share of Consumers Who Research Online before Shopping Clothing and Shoes in Store in Sweden in 2021, by Age Group." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/
Klarna, Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group Statista, https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/ (last visited August 24, 2024)
Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group [Graph], Klarna, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1319668/consumers-online-research-before-shopping-in-store-sweden/