In 2020, Amazon attracted 76.7 percent of digital media advertising spending in the United States. Walmart's share stood at 4.9 percent, and Instacart's share was at 1.4 percent. That year, the U.S. digital retail media ad spend amounted to 20.5 billion U.S. dollars.
Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023
includes advertising that appears on desktop and laptop computers, as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
improvado.io. (May 31, 2022). Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. "Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023." Chart. May 31, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. (2022). Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. "Share of Selected Companies in Digital Retail Media Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io, Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/ (last visited December 26, 2024)
Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 [Graph], improvado.io, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
