In a survey conducted in the Asia-Pacific region in 2021, over 70 percent of respondents in China considered podcast ads to not be very trustworthy or not trustworthy at all. Podcast advertising had the highest trust rate in India, with close to 50 percent of the country's respondents considering it to be either somewhat or very trustworthy.
Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory
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Campaign Asia. (February 4, 2021). Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/
Campaign Asia. "Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory." Chart. February 4, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/
Campaign Asia. (2021). Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/
Campaign Asia. "Share of Consumers Trusting Podcast Advertising in The Asia-pacific Region in 2021, by Country or Territory." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/
Campaign Asia, Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory Statista, https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/ (last visited November 03, 2024)
Share of consumers trusting podcast advertising in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1319527/apac-consumer-trust-in-podcast-advertising-by-country/
