Digital retail media ad spend growth 2022, by ad type

Published by Statista Research Department, Dec 7, 2023
In the realm of digital advertising, ads in retail media are ads appearing in online stores and online marketplaces. In the first quarter of 2022, digital retail media spending on sponsored product ads was 49 percent higher than in the first quarter of 2021. In total, digital retail media ad spending increased 38 percent in the same period.

Change in digital retail media advertising spending on selected ad types worldwide in 1st quarter 2022

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Release date

May 2022

Region

Worldwide

Survey time period

Q1 2022

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Information about the methodology can be found on page 19 of the source report.

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Statistics on " Digital retail media advertising worldwide "

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Audience insights

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Topics

Digital retail media advertising in BrazilDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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