In the 2024 financial year, approximately 68 percent of Australian e-commerce group Kogan.com's traffic was generated through owned and earned traffic sources. The remainder of traffic was generated through paid marketing.
Share of Kogan Group's site traffic generated in financial year 2024, by marketing type
values refer to Kogan.com traffic (Mighty Ape excluded)
Supplementary notes
Australia's financial year runs from July 1 to June 30 of the stated year; for example, financial year 2021 starts on July 1, 2020 and ends on June 30, 2021.
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Kogan.com. (August 25, 2024). Share of Kogan Group's site traffic generated in financial year 2024, by marketing type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group's site traffic generated in financial year 2024, by marketing type." Chart. August 25, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. (2024). Share of Kogan Group's site traffic generated in financial year 2024, by marketing type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group's Site Traffic Generated in Financial Year 2024, by Marketing Type." Statista, Statista Inc., 25 Aug 2024, https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com, Share of Kogan Group's site traffic generated in financial year 2024, by marketing type Statista, https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/ (last visited October 02, 2024)
Share of Kogan Group's site traffic generated in financial year 2024, by marketing type [Graph], Kogan.com, August 25, 2024. [Online]. Available: https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/