In a survey of travelers in the United States fielded in May 2022, 69 percent of respondents said they had been motivated to make a booking for a vacation or at least an overnight stay thanks to advertising in general. According to 53 percent of travelers, their booking was influenced by digital ads, while 24 percent were motivated by digital ads with coupons or special offers.
Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022
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Share of respondents
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AdTheorent. (June 16, 2022). Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. "Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022." Chart. June 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. (2022). Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. "Share of Travelers Who Were Motivated to Make a Booking Influenced by Selected Types of Ads in The United States as of May 2022." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent, Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 Statista, https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/ (last visited July 22, 2024)
Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 [Graph], AdTheorent, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/1319338/traveler-advertising-effectiveness-us/