In 2021, the majority of shoppers in both social media and livestream sessions belonged to Generation X, that is, consumers between the ages of 35 and 65. Meanwhile, millennials accounted for 37 percent of social shoppers and 17 percent of live commerce shoppers.
Distribution of social shoppers and live shoppers in France in 2021, by generation
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Offremedia. (November 24, 2021). Distribution of social shoppers and live shoppers in France in 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. "Distribution of social shoppers and live shoppers in France in 2021, by generation." Chart. November 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. (2021). Distribution of social shoppers and live shoppers in France in 2021, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. "Distribution of Social Shoppers and Live Shoppers in France in 2021, by Generation." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia, Distribution of social shoppers and live shoppers in France in 2021, by generation Statista, https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/ (last visited December 22, 2024)
Distribution of social shoppers and live shoppers in France in 2021, by generation [Graph], Offremedia, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1319336/social-and-live-shoppers-france-by-age/
