Share of social and live shoppers in France 2021, by generation

Published by
Stephanie Chevalier,
Mar 18, 2024
In 2021, the majority of shoppers in both social media and livestream sessions belonged to Generation X, that is, consumers between the ages of 35 and 65. Meanwhile, millennials accounted for 37 percent of social shoppers and 17 percent of live commerce shoppers.

Distribution of social shoppers and live shoppers in France in 2021, by generation

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Sources

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Release date

November 2021

Region

France

Survey time period

2021

Number of respondents

4,400*

Age group

20-75 years

Method of interview

Online survey

Supplementary notes

* Internet users from TF1 Group's main sites (marmiton, Aufeminin, Doctissimo, Les Numériques).
The source does not provide an exact survey date.
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " E-commerce in France "

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Overview

5

User penetration

3

E-commerce merchants

8

Consumer behavior

8

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