Popular product categories on Amazon Prime Day 2022, by gender of consumers

Published by Daniela Coppola, Jul 18, 2023
When comparing by gender the product categories which will be purchased on Amazon Prime Day in 2022, one can see that women are more likely to buy products for the home as well as cosmetics and fashion products, while men are more likely to buy homeware.

Popular product categories among Amazon Prime Day shoppers in 2022, by gender

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Release date

June 2022

Region

Worldwide

Number of respondents

15,957*

Special properties

Internet, smartphone and Google AdMob users

Supplementary notes

Finder surveyed 15,957 individuals across 10 countries to analyze whether they were planning on shopping on Amazon Prime Day in 2022.

Participants are Internet, smartphone and Google AdMob users. Sample sizes range from roughly 1,000 to 2,000 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

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Overview

4

Categories

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Purchase behavior

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Social & live commerce

5

Other trends

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Spotlight: United States

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
Buy now
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    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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