In a May 2022 survey of travelers in the United States, 72 percent of respondents said they would be more likely to visit a destination if it was advertised to them in a personalized way, in relevant ads from the travel company. Another 69 percent would say that such advertising would make them feel more favorably about the travel company.
Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022
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AdTheorent. (June 16, 2022). Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/
AdTheorent. "Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022." Chart. June 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/
AdTheorent. (2022). Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/
AdTheorent. "Attitudes to Personalized and Non-personalized Advertising among Travelers in The United States as of May 2022." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/
AdTheorent, Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022 Statista, https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/ (last visited November 21, 2024)
Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022 [Graph], AdTheorent, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/1319325/traveler-attitude-personalized-ads/
