In the 2024 financial year, Kogan Group reported just over 2.6 million active customers, marking a decrease from the previous year. The number of active customers of Australian e-commerce group Kogan.com increased steadily from 2016 until 2022. Since 2023, there has been a declining trend in active customers.
Active customers of Kogan Group from financial year 2016 to 2024
(in millions)
active customers refers to customers who have purchased in the last twelve months from either the Kogan.com or Mighty Ape platforms
Supplementary notes
Australia's financial year runs from July 1 to June 30 of the stated year; for example, financial year 2021 starts on July 1, 2020 and ends on June 30, 2021.
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Kogan.com. (August 25, 2024). Active customers of Kogan Group from financial year 2016 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/
Kogan.com. "Active customers of Kogan Group from financial year 2016 to 2024 (in millions)." Chart. August 25, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/
Kogan.com. (2024). Active customers of Kogan Group from financial year 2016 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/
Kogan.com. "Active Customers of Kogan Group from Financial Year 2016 to 2024 (in Millions)." Statista, Statista Inc., 25 Aug 2024, https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/
Kogan.com, Active customers of Kogan Group from financial year 2016 to 2024 (in millions) Statista, https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/ (last visited December 22, 2024)
Active customers of Kogan Group from financial year 2016 to 2024 (in millions) [Graph], Kogan.com, August 25, 2024. [Online]. Available: https://www.statista.com/statistics/1319322/kogan-group-australia-active-customers/
