Choosing products based on quality rather than appearance was the major shopping-related habit among Generation Z consumers as revealed in a survey conducted in Japan in December 2021. Around 73 percent of respondents expressed agreement towards the statement that they place more importance on the substance of a product instead of its appearance, of which 17.1 percent agreed very much.
Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021
The source established the time of birth for Generation Z as 1996 to 2015.
Respondents were asked to rate their opinion regarding each statement. Possible answers were "agree very much", "agree", "agree a little", "disagree a little", "disagree", or "disagree very much". Figures show the share of respondents who expressed agreement in the varying degrees.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Neo Marketing. (January 19, 2022). Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. "Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021." Chart. January 19, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. (2022). Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. "Most Common Shopping-related Attitudes and Habits of Generation Z in Japan as of December 2021." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing, Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 Statista, https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/ (last visited November 23, 2024)
Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 [Graph], Neo Marketing, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
