The Victorian electorate of Kooyong spent an accumulative 339 thousand Australian dollars on social media page advertising in the two months preceding the Australian federal election in May 2022. Over half of that spending was by the Coalition (the Liberal Party of Australia, the Nationals, and the Liberal National Party of Queensland), and over a third by independent candidates.
Federal election social media advertisement expenditure in Australia in 2022, by electorate
(in 1,000 Australian dollars)
Characteristic
Ad spend in thousand Australian dollars
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Ads run on Facebook and Instagram during the two months prior to the Australian federal election on May 21, 2022.
Supplementary notes
Values are estimates and have been rounded.
Values reflect total ad spend
in each electoral division, as calculated based on the amount spent by candidate pages running in each electorate. Ads published by pages administered by parties are not included.
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TAI. (June 23, 2022). Federal election social media advertisement expenditure in Australia in 2022, by electorate (in 1,000 Australian dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/
TAI. "Federal election social media advertisement expenditure in Australia in 2022, by electorate (in 1,000 Australian dollars)." Chart. June 23, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/
TAI. (2022). Federal election social media advertisement expenditure in Australia in 2022, by electorate (in 1,000 Australian dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/
TAI. "Federal Election Social Media Advertisement Expenditure in Australia in 2022, by Electorate (in 1,000 Australian Dollars)." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/
TAI, Federal election social media advertisement expenditure in Australia in 2022, by electorate (in 1,000 Australian dollars) Statista, https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/ (last visited August 25, 2024)
Federal election social media advertisement expenditure in Australia in 2022, by electorate (in 1,000 Australian dollars) [Graph], TAI, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1319271/australia-federal-election-social-media-ad-spend-by-electorate/
