The Australian Labor Party spent over five million Australian dollars on social media advertising in the two months preceding the Australian federal election in May 2022. The ad spend proved effective, with the Labor Party winning the election. The Liberal Party also spent over three million dollars during the period, while Pauline Hanson's One Nation party spent around 70,000 Australian dollars.
Federal election social media advertisement expenditure in Australia in 2022, by political party
(in million Australian dollars)
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TAI. (June 23, 2022). Federal election social media advertisement expenditure in Australia in 2022, by political party (in million Australian dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/
TAI. "Federal election social media advertisement expenditure in Australia in 2022, by political party (in million Australian dollars)." Chart. June 23, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/
TAI. (2022). Federal election social media advertisement expenditure in Australia in 2022, by political party (in million Australian dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/
TAI. "Federal Election Social Media Advertisement Expenditure in Australia in 2022, by Political Party (in Million Australian Dollars)." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/
TAI, Federal election social media advertisement expenditure in Australia in 2022, by political party (in million Australian dollars) Statista, https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/ (last visited December 23, 2024)
Federal election social media advertisement expenditure in Australia in 2022, by political party (in million Australian dollars) [Graph], TAI, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1319251/australia-federal-election-social-media-ad-spend-by-political-party/
