Consumers shopping clothing and shoes online in Finland 2023, by age

Published by
L. Yltävä,
Mar 26, 2024
According to a survey carried out in the second quarter of 2023, almost half of Finnish Gen Z respondents purchased clothing and shoes online. Around four in ten millennials reported buying fashion over the internet, whereas around 37 percent of Gen X shoppers did the same.

Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation

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Release date

August 2023

Region

Finland

Survey time period

April to June 2023

Number of respondents

1,000 respondents

Supplementary notes

The date of access is the date of release.
This study included national representative samples that included both Klarna users and non-Klarna users.

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Overview

5

Sweden

7

Denmark

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Norway

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Finland

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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