According to a survey conducted in the second quarter of 2023, roughly one-fourth of Swedish respondents belonging to Generation Z purchased clothing and shoes online. Similarly, almost half of millennials reported buying apparel and shoewear through the internet.
Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation
Characteristic
Share of respondents
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Klarna. (August 28, 2023). Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. "Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation." Chart. August 28, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. (2023). Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. "Share of Consumers Shopping Clothing and Shoes Online in Sweden in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna, Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/ (last visited August 24, 2024)
Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation [Graph], Klarna, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/