Consumers shopping clothing and shoes online in Sweden 2023, by age

Published by
L. Yltävä,
Mar 26, 2024
According to a survey conducted in the second quarter of 2023, roughly one-fourth of Swedish respondents belonging to Generation Z purchased clothing and shoes online. Similarly, almost half of millennials reported buying apparel and shoewear through the internet.

Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation

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Release date

August 2023

Region

Sweden

Survey time period

April to June 2023

Number of respondents

1,000 respondents

Special properties

mostly shop online

Supplementary notes

The date of release is the date of access.
This study included national representative samples that included both Klarna users and non-Klarna users.

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Statistics on " Fashion e-commerce in the Nordics "

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Other statistics that may interest you Fashion e-commerce in the Nordics

Overview

5

Sweden

7

Denmark

7

Norway

6

Finland

7

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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