A 2021 study on Generation Z and millennial shoppers in Canada revealed that 46 percent of surveyed respondents shopped online for efficiency reasons. Additionally, 43 percent reported that they made online purchases for availability reasons.
Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021
Characteristic
Share of respondents
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Leger. (February 8, 2022). Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/
Leger. "Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021." Chart. February 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/
Leger. (2022). Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/
Leger. "Reasons to Make Purchases Online among Generation Z and Millennial Shoppers in Canada in 2021." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/
Leger, Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021 Statista, https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/ (last visited July 22, 2024)
Reasons to make purchases online among Generation Z and millennial shoppers in Canada in 2021 [Graph], Leger, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1319181/canada-genz-millennial-reasons-shopping-online/