As of 2022, most people in Nigeria trusted BBC News as a news source. In a survey conducted between January and February 2022, the share of respondents who stated that they trusted BBC News reached nearly 90 percent. Moreover, a smaller share of five percent did not trust this source, while six percent were indifferent.
The source explains that data are based on online news users in Nigeria who are English speaking, more affluent, have attained higher formal education levels, and have higher probabilities to live in cities than the rest of the Nigerian population.
Respondents were scored on a 0-10-point scale, where 6-10 equaled trust, 0-4 equaled do not trust, and 5 equaled neither trust nor do not trust. Data exclude respondents who had not heard of the news brand.
Survey results are not nationally representative.
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Reuters Institute for the Study of Journalism. (June 15, 2022). BBC News brand trust score in Nigeria in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/
Reuters Institute for the Study of Journalism. "BBC News brand trust score in Nigeria in 2022." Chart. June 15, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/
Reuters Institute for the Study of Journalism. (2022). BBC News brand trust score in Nigeria in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/
Reuters Institute for the Study of Journalism. "Bbc News Brand Trust Score in Nigeria in 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/
Reuters Institute for the Study of Journalism, BBC News brand trust score in Nigeria in 2022 Statista, https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/ (last visited November 21, 2024)
BBC News brand trust score in Nigeria in 2022 [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319073/bbc-news-brand-trust-score-in-nigeria/
