Gen Z loyalty program membership in Great Britain 2018-2022, by gender

Published by
D. Tighe,
Dec 10, 2024
Female consumers within the Generation Z cohort are more likely to be members of a loyalty program than their male counterparts in Great Britain. In 2022, the share of surveyed Generation Z men who were part of a loyalty scheme shrunk to 41 percent.

Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender

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Sources

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Release date

March 2022

Region

United Kingdom (Great Britain)

Survey time period

January 4 to 5, 2022

Number of respondents

2,151 respondents

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

The date of survey and number of respondents were only provided for 2022 by the source.

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