Female consumers within the Generation Z cohort are more likely to be members of a loyalty program than their male counterparts in Great Britain. In 2022, the share of surveyed Generation Z men who were part of a loyalty scheme shrunk to 41 percent.
Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender
Characteristic
Men
Women
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Mando-Connect. (March 23, 2022). Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/
Mando-Connect. "Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender." Chart. March 23, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/
Mando-Connect. (2022). Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/
Mando-Connect. "Loyalty Program Membership Rate among Generation Z in Great Britain from 2018 to 2022, by Gender." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/
Mando-Connect, Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender Statista, https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/ (last visited August 25, 2024)
Loyalty program membership rate among Generation Z in Great Britain from 2018 to 2022, by gender [Graph], Mando-Connect, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1319019/gen-z-loyalty-program-membership-great-britain-2022/