CTV retail media ad spend in the U.S. 2021-2025

Published by
Michele Majidi,
Jun 17, 2024
In 2022, retail media advertising spending directed towards connected TV devices in the United States stood at 452.7 million U.S. dollars. The source projected the spending would increase to nearly 2.5 billion dollars by 2025.

Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars)

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Release date

April 2023

Region

United States

Survey time period

2021 and 2022

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Statistics on " Digital retail media advertising in the United States "

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Key players

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Marketer insights

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Consumer insights

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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