In 2022, retail media advertising spending directed towards connected TV devices in the United States stood at 452.7 million U.S. dollars. The source projected the spending would increase to nearly 2.5 billion dollars by 2025.
Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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100%Media. (April 27, 2023). Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/
100%Media. "Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars)." Chart. April 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/
100%Media. (2023). Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/
100%Media. "Connected Tv (Ctv) Retail Media Advertising Spending in The United States from 2021 to 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/
100%Media, Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/ (last visited July 22, 2024)
Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars) [Graph], 100%Media, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1318940/ctv-retail-media-ad-spend-usa/