According to a survey among marketing professionals in 2023, the most important quality for business-to-business influencers was that their audience perceives them as trustworthy, stated by 49 percent of respondents. Another 48 percent of the same professionals pointed towards the relevance of the influencer's audience and their network as the most important B2B influencer quality.
Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023
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TopRank Marketing. (March 1, 2024). Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. "Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023." Chart. March 1, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. (2024). Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. "Most Important Qualities for Business-to-business (B2b) Influencers According to Marketing Professionals Worldwide as of August 2023." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing, Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 Statista, https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/ (last visited December 26, 2024)
Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 [Graph], TopRank Marketing, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
