In 2019, adults in the United States spent 35.3 percent of the time they dedicated to social media using Meta’s Facebook. In 2022, this stood at 25.7 percent and is expected to fall further by 2024. As the share of time spent on Facebook declines, time spent on TikTok is expected to increase, reaching over 18 percent of the total social media usage time by 2024. Twitter and Snapchat are not expected to experience a significant change in user engagement in the next years.
Share of time spent on selected social media platforms in the United States from 2019 to 2024
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eMarketer. (June 30, 2022). Share of time spent on selected social media platforms in the United States from 2019 to 2024 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/
eMarketer. "Share of time spent on selected social media platforms in the United States from 2019 to 2024." Chart. June 30, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/
eMarketer. (2022). Share of time spent on selected social media platforms in the United States from 2019 to 2024. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/
eMarketer. "Share of Time Spent on Selected Social Media Platforms in The United States from 2019 to 2024." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/
eMarketer, Share of time spent on selected social media platforms in the United States from 2019 to 2024 Statista, https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/ (last visited December 26, 2024)
Share of time spent on selected social media platforms in the United States from 2019 to 2024 [Graph], eMarketer, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1318870/us-share-of-time-spent-on-social-media-platforms/
