The influencer beauty content of the category skincare had the biggest annual growth in terms of video views - 82 percent in 2023. Fragrance, another beauty content category, also grew the most in the video views category - with 84 percent.
Influencer beauty content categories' annual growth rate in the United States in 2023, by content type
analyzed content from 118K+ beauty influencers based in the U.S.
Supplementary notes
* The VIT score stands for Visibility Impact and Trust and is a metric created by Traackr to measure brand vitality. VIT measures the three elements separately and then combines the score together to form a singular one. The metric was created to trace and measure influencer marketing campaigns and their performance.
VIT is also used as a method.
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Professional Beauty. (December 1, 2023). Influencer beauty content categories' annual growth rate in the United States in 2023, by content type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/
Professional Beauty. "Influencer beauty content categories' annual growth rate in the United States in 2023, by content type." Chart. December 1, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/
Professional Beauty. (2023). Influencer beauty content categories' annual growth rate in the United States in 2023, by content type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/
Professional Beauty. "Influencer Beauty Content Categories' Annual Growth Rate in The United States in 2023, by Content Type." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/
Professional Beauty, Influencer beauty content categories' annual growth rate in the United States in 2023, by content type Statista, https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/ (last visited December 23, 2024)
Influencer beauty content categories' annual growth rate in the United States in 2023, by content type [Graph], Professional Beauty, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1318858/beauty-influencer-content-annual-growth-united-states/
